Spectacular cinematic picture performance
OLED Panel - 4K OLED TVs have individually illuminated cells, to create natural colour and high contrast – where black, really is black. Our newest HCX Pro AI Processor instantly analyses the picture; finesses colour accuracy, contrast and clarity for step-up picture performance.
Let the drama move you with cinematic sound
Dolby Atmos® - Our audio system takes you from sofa to the heart of the movie. The integrated speakers, including a built-in subwoofer to drive the bass, work with Dolby Atmos® technology to deliver immersive sound - elevating entertainment to new levels.
The intelligent way to a great picture experience
Auto AI - Using AI, our premium TVs analyse the incoming signal and instantly adjust the picture characteristics. Auto AI knows the settings for sport, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.
Optimal brightness and colour - in all conditions
Multi HDR Format - By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format.
Picture perfection for every lighting condition
Dolby Vision IQ - It literally adds a new dimension to viewing HDR thanks to the TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast.